Watch our for the Girls
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| Magazine Title: | Road & Track |
|---|---|
| Published: | March 1964 |
There was a time when the ownership of a high- performance motor car was exclusively a masculine prerogative. Young ladies participated in sports motoring only upon invitation and displayed appropriate feminine demeanor and grace. But with the coming of such civilizing influences as socialized medicine, barbed-wire and universal suffrage, many great have been grievously eroded. Unless bold measures are taken this last bastion of male domination may succumb to the malignancy of togetherness. In the past, the Lotus people have staunchly upheld established traditions by building vehicles that required a degree of masculine expertise in their operation, and were sufficiently costly to dissuade any casual interests. These cars also maintained a level of audio and olfactory sensations, plus a spartan indifference--that appealed primarily to the machine-oriented male. But with the introduction of the Elan much of this differentiating ground has been cut away. Here is a thorough -going, race-bred machine with full Chapman suspension and a 105 bhp Lotus Ford dual overhead cam engine that will turn sixty in eight seconds flat and hit a hundred in twenty plus -right off the show room floor. The cornering, braking, and handling of this car cannot be matched by any other production roadster regardless of price. Yet the machine is utterly tractable, runs so quietly that it is possible to enjoy the radio while traveling, and is priced so democratically that even shop clerks and working mothers could, with moderate privation, afford it. For those men who wish to preserve a great tradition, there is one last favorable thought-it will be some time before Elan production comes abreast of the demand and your order may keep another vehicle in the proper hands.
SHOWROOMS AND SERVICE FACILITIES CALIFORNIA BOB CHALLMAN 2301 Sepulveda Blvd., Manhattan Beach
BRINEY-GRAY IMPORTS, INC. 3515 Atlantic Ave., Long Beach
BOB COLE MOTOR IMPORTS, LTD. 444 El Camino Real, San Bruno
ROD CARVETH ENTERPRISES, INC. 770 El Camino Real, San Carlos
FOREIGN MOTOR SALES 310 Blackstone Ave., Fresno
PHIPPS MOTORS 233 W. Carrillo St., Santa Barbara
WESTLAND MOTORS, INC. 0021 Ventura Blvd., Woodland Hills
Exclusive distributors for Lotus Cars throughout the Western United States
ECURIE SHIRLEE DISTRIBUTION CORPORATION 2409 Sepulveda Blvd. Manhattan Beach, California