SALES JOGGERS.

ALL DEALER SALES FORCES:

THIS IS THE BEGINNING OF A SERIES OF SALES AIDS THAT WILL BE SENT PERIODICALLY TO HELP AID YOU IN THE SALES OF LOTUS TOURING CARS. RIGHT NOW, WE HAVE A FEW "JOGGERS" TO GET YOU THINKING LOTUS SALES, PLUS SUBJECTS THAT WILL BE COVERED BY THE "SALES JOGGERS" IN THE FUTURE.

• WHAT WAS THE ORIGINAL LOTUS FACTORY, AND WHERE WAS IT LOCATED?
• WHAT WERE THE FIRST FIVE MODELS OF LOTUS, AND WHAT ARE THEIR HISTORY?
• WHEN DID LOTUS FIRST USE DUAL BRAKING SYSTEMS, AND ON WHAT MODELS? (LONG BEFORE REQUIRED IN THE AMERICAN MARKET).
• IN WHAT YEARS DID LOTUS WIN THE WORLD MANUFACTURERS CHAMPIONSHIP, WITH WHAT CAR MODEL, AND WHAT DRIVER?
• WHEN WAS A MID ENGINE LOTUS FIRST INTRODUCED AND WHAT WAS IT'S RECEPTION FROM THE PUBLIC?
• WHEN WAS LOTUS LAST ENTRY AT LE MANS, ADD WHY?
• WHAT IS THE TERM APPLIED TO THE ELAN'S REAR SUSPENSION, AND WHEN WAS IT FIRST UTILIZED?
• WHEN WAS THE ELAN FIRST INTRODUCED, THE ELAN +2'S', AND THE EUROPA?
• WHAT WAS A LOTUS 47, WHAT ENGINE DID IT HAVE, HOW FAST WAS IT, AND WHERE WAS IT BEST KNOWN?
• DO YOU KNOW THE TURNING RADIUS OF THE EUROPA, ELAN S4, AND THE ELAN +2'S'?
• WHAT IS THE STEERING, LOCK TO LOCK ON EACH MODEL?
• WHAT IS THE, WEIGHT OF EACH MODEL CURRENTLY ON THE MARKET?
• TYPE OF CONSTRUCTION ARE THE DIFFERENT MODELS TODAY, AND WHAT ARE THEIR ADVANTAGES, AND GOOD SELLING POINTS?
• HOW MANY DIFFERENT WAYS MAY YOU SELL A LOTUS TODAY?
• DO YOU KNOW ALL OF THE PERFORMANCE FIGURES ON THE CURRENT LOTUS IN THIS COUNTRY, AND WHAT DIFFERENCES ARE THERE ON THE EUROPEAN MARKET...WHAT POWER DIFFERENCES?
• "WHO" IS COLIN CHAPMAN, WHAT IS HIS APPROACH TO BUILDING CARS, AND TO WHAT MARKET DOES HE INTEND THE CARS?

THESE QUESTIONS, ALONG WITH MANY MANY MORE WILL ALL BE COVERED IN THE FOLLOWING "SALES JOGGERS" TO HELP YOU BETTER KNOW THE LOTUS LINE.

IF YOU CANNOT ANSWER EVERY ONE OF THE ABOVE IN DETAIL, YOU SHOULD STUDY LOTUS TO BE ABLE TO PROPERLY PRESENT THE CARS TO THE PUBLIC. THE "JOGGER" WILL GIVE YOU QUOTES FROM AS MANY OF THE LEADING CRITICS, MAGAZINES, TEST, ETC., AS POSSIBLE IN AN EFFORT TO FULLY ACQUAINT YOU WITH THE PRODUCT, THE POOR REPORTS ALONG WITH THE GOOD.

THE "SALES JOGGER" WILL BE SOMETHING WHICH YOU WILL WANT TO KEEP AT YOUR FINGER TIPS AT ALL TIMES IN ORDER TO OVERCOME ANY SALES HURDLE THAT YOU MIGHT FACE IN SELLING THE PRODUCT.

WE HAVE A TREMENDOUS PRODUCT, BUT IF WE KNOW NOTHING OF IT'S BACKGROUND, THE PRESENT GOALS, OR THE FUTURE AIMS OF THE COMPANY YOU WILL NEVER SELL AS MANY CARS AS THE WELL VERSED PERSON ON LOTUS WOULD.

DON'T GET ME WRONG I THINK THAT ALL OF YOU ARE GREAT DEALERS, OR I NEVER WOULD HAVE FRANCHISED YOU, BUT YOU JUST DON'T HAVE THE TIME TO RESEARCH EVERY ARTICLE EVER WRITTEN ABOUT THE LINE, MUCH LESS, THE TIME TO READ THEM IN THEIR ENTIRETY. SO THE "JOGGER" WILL TRY AND COMPILE THESE FACTS SO THAT YOU MAY BETTER "SELL" LOTUS

THE "SALES JOGGER" WILL BE FOR ALL, AND IF ANY OF YOU HAVE ANY INTERESTING INFORMATION OR SUGGESTIONS PLEASE CONTACT ME IMMEDIATELY, FOR ALL IS WELCOME

ONE PRIME THING TO REMEMBER ... LOTUS QUALITY IS REMEMBERED LONG AFTER THE PRICE IS FORGOTTEN.

LOTUS MID-SOUTH INC.

WAYNE A. BENTON, PRES.