[/quote]
I don't believe they were attempting to sell tyres to Elan owners. They were trying to sell tyres to a bigger market using the "association technique". In this case by association with the Elan and what it represents.
i.e.
"Association: This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc. A good ad can create a strong emotional response and then associate that feeling with a brand"Richard[/quote]
Richard,
I agree completely. This video link below clearly implies association with something desirable, particularly to an impressionable adolescent male.
http://www.youtube.com/watch?v=P41clz5_Rp0&feature=relatedIt worked exactly as intended on me about 36 years ago.....