Lotus Elan

Dunlop/Elan promo vid

PostPost by: elancoupe » Fri Feb 24, 2012 1:44 am

Saw this on Youtube : http://www.youtube.com/watch?v=rjDeuuJ6lhM

The music is annoying, but there is plenty of our favorite car. :)
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PostPost by: elansprint71 » Fri Feb 24, 2012 10:35 pm

Seemingly the tyres advertised are not available in a size which would fit on anything other than a 1980's ModSports Elan

843YAE is not registered in the UK.

Anyone recognise any of the locations?

I quite liked the music, anyone know what it is?

Can anyone tell me what the iPhone app is called which grabs music and then tries to sell it to you?


Thanks for posting,
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PostPost by: ardee_selby » Fri Feb 24, 2012 11:11 pm

elansprint71 wrote: I quite liked the music, anyone know what it is?

The "tune" reminded me of "Baby I'm A Want You" by Bread.

The music was OK...it was the singing that ruined it! :wink:

elansprint71 wrote: Thanks for posting

+1

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PostPost by: elancoupe » Sat Feb 25, 2012 12:30 am

elansprint71 wrote:Seemingly the tyres advertised are not available in a size which would fit on anything other than a 1980's ModSports Elan

,



I found that to be rather odd as well.
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PostPost by: ardee_selby » Sat Feb 25, 2012 12:47 am

elancoupe wrote:
elansprint71 wrote:Seemingly the tyres advertised are not available in a size which would fit on anything other than a 1980's ModSports Elan

,


I found that to be rather odd as well.


I don't believe they were attempting to sell tyres to Elan owners. They were trying to sell tyres to a bigger market using the "association technique". In this case by association with the Elan and what it represents.

i.e.

"Association: This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc. A good ad can create a strong emotional response and then associate that feeling with a brand"

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PostPost by: StressCraxx » Sat Feb 25, 2012 3:49 am

[/quote]

I don't believe they were attempting to sell tyres to Elan owners. They were trying to sell tyres to a bigger market using the "association technique". In this case by association with the Elan and what it represents.

i.e.

"Association: This persuasion technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, intimacy, success, wealth, etc. A good ad can create a strong emotional response and then associate that feeling with a brand"

Richard[/quote]

Richard,
I agree completely. This video link below clearly implies association with something desirable, particularly to an impressionable adolescent male.
http://www.youtube.com/watch?v=P41clz5_Rp0&feature=related

It worked exactly as intended on me about 36 years ago.....
There is no cure for Lotus, only treatment.
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PostPost by: andyp » Sat Feb 25, 2012 8:21 am

Pete, the iphone app you need is either Shazam or SoundHound. However neither of these recognised the piece of music in the video.

I can confirm that the race track this is shot at is Mallory Park in Leicestershire - a circuit I know well from racing there in Formula Ford in the '80s :)

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